پاورپوینت کامل Future of social networks 37 اسلاید در PowerPoint

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پاورپوینت کامل Future of social networks 37 اسلاید در PowerPoint

اسلاید ۴: ©Future Think LLC | New York, NY | All Rights Reserved5A Look at the NumbersDuring 2007, 37% of the U.S. adult Internet population used online social networking at least once a month. eMarketer expects that figure will rise to 49% by 2011. Currently, 70% of all U.S. teens visit social network sites on a monthly basis. Worldwide online social network ad spending will grow 82% from $1.2 billion in 2007 to $2.2 billion in 2008. In the U.S. alone, spending is projected to rise to $1.6 billion in 2008, from $920 million n 2007. Source: Williamson, Debra A. Social Network Marketing: Ad Spending and Usage. eMarketer. December 2007.

اسلاید ۵: ©Future Think LLC | New York, NY | All Rights Reserved6Social Networks 101

اسلاید ۶: ©Future Think LLC | New York, NY | All Rights Reserved7The Future of Social NetworksThe Five Trends We’ll Explore:1 | Show Them The Money. Social Networks will force advertisers to engage consumers in new ways. 2 | Social Networks can Work Hard TooEnterprise Social Networks will enhance productivity and innovation in the workplace. 3 | Map for Social Network ManagementNew applications will assist in visualizing, managing, synchronizing, and sharing information across multiple social networks. 4 | The Web Browser and Email Get SocialNew social web users will emerge around alternatives to traditional social networks. 5 | A Smarter, Social, Semantic WebAdvanced Web applications will emerge to help users manage information and synchronize online activities with offline life.

اسلاید ۷: ©Future Think LLC | New York, NY | All Rights Reserved81 | Show Them The MoneySocial networking firms, like most other web-companies, exist to make money. But so far, even the most successful networks have struggled to find ways of turning popularity into a consistent stream of revenue. Beyond the all-too-ubiquitous banner ad, networks haven’t successfully managed to use what they know about users to connect them with relevant advertisers in an engaging way.The ultimate goal of both social networks and advertisers is to turn the rich information users provide to social networks into relevant messages that users enjoy seeing, hearing, and reading. As users become better at managing their online identities, they’ll likely grow more inclined to share their online and offline behavior with companies for the sake of enjoying a richer, more satisfying web experience.

اسلاید ۸: ©Future Think LLC | New York, NY | All Rights Reserved91 | Show Them The MoneyAdvertising on social networking sites will become increasingly targeted and relevant in the next few years as advertisers learn how to use information from a user’s profile to craft better-targeted messages. Social advertising, formal mechanisms that allow users to endorse a certain company, product, service, or event; stands to emerge as the dominant source of revenue for social networks (and potentially for users, as well). Organizations will seek out ways to allow users to either actively or passively “endorse” their products and services through the social networking sphere.

اسلاید ۹: ©Future Think LLC | New York, NY | All Rights Reserved10

اسلاید ۱۰: ©Future Think LLC | New York, NY | All Rights Reserved111 | Show Them The MoneyWhat does it mean for you Ask Yourself:How can we tap into the social networking space to make it easier for our “fans” to endorse our company What emerging organizations can we tap to better engage users in the social networking space (How can we go beyond the banner ad)

اسلاید ۱۱: ©Future Think LLC | New York, NY | All Rights Reserved12The Future of Social NetworksThe Five Trends We’ll Explore:1 | Show Them The Money. Social Networks will force advertisers to engage consumers in new ways. 2 | Social Networks can Work Hard TooEnterprise Social Networks will enhance productivity and innovation in the workplace. 3 | Map for Social Network ManagementNew applications will assist in visualizing, managing, synchronizing, and sharing information across multiple social networks. 4 | The Web Browser and Email Get SocialNew social web users will emerge around alternatives to traditional social networks. 5 | A Smarter, Social, Semantic WebAdvanced Web applications will emerge to help users manage information and synchronize online activities with offline life.

اسلاید ۱۲: ©Future Think LLC | New York, NY | All Rights Reserved132 | Social Networks Can Work Hard TooA major growth opportunity for both new and existing social networking sites and applications is within the workplace. While some might perceive social network behavior as frivolous and a waste of time, other organizations are starting to tap the benefits of social web behavior to improve productivity and to support a culture of innovation. These companies see real value in promoting social web behavior between their employees, partners, and customers.

اسلاید ۱۳: ©Future Think LLC | New York, NY | All Rights Reserved142 | Social Networks Can Work Hard TooEnterprise social networks will emerge within the walls of major global corporations to facilitate collaboration, reputation building, and knowledge transfer. Enterprise social network users will be able to create a sophisticated “reputation” system through which users can post rich profiles and peers can rate one another.Teams will be able to create smaller sub-networks and groups for specific projects and ideas. Teams will be able to grow organically based on interest, and teams will be able to communicate with one another without interrupting the workflow. Knowledge management will become simpler as users create wikis and internal encyclopedias and freely contribute to an