پاورپوینت کامل A Global Overview of Herbal/Traditional Products 60 اسلاید در PowerPoint

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پاورپوینت کامل A Global Overview of Herbal/Traditional Products 60 اسلاید در PowerPoint

اسلاید ۴: ScopeIntroductionThis global briefing analyses trends and developments shaping the category of herbal/traditional products, including their implications in the Consumer Health industry across the globe.

اسلاید ۵: ObjectivesTo provide an overview of the influence of traditional medicine in the category of herbal/traditional products.To offer a perspective on trends that shape the performance of herbal/traditional products in the marketplace.To analyse current global and regional developments.To present country case studies relevant to the category.To explore the consumer perception of herbal/traditional products.To define challenges ahead.ParametersAll values expressed in this report are in US dollar terms, using a fixed exchange rate (2010).2010 figures are based on part-year estimates.All historical data are expressed in current terms; inflationary effects are taken into account.Forecast data are expressed in constant value terms.Herbal/traditional products are also referred to as H/T to differentiate them from standard categories tracked in Consumer Health.CCAs is the acronym used for the sub-category cough, cold and allergy (hay fever) remedies.VDS is the acronym used for the sub-category vitamins and dietary supplements. DS is the acronym used for the sub-category of dietary supplementsSWOT is the acronym used for strengths, weaknesses, opportunities and threats.Objectives and parametersIntroduction

اسلاید ۶: Traditional medicine to be formalisedTraditional medicine makes a strong comeback as the industry experiences rising competitive pressure and consumers seek “safer and natural” alternatives.Growth disparity in the categoryIncreasing regulatory activity in North America, Western Europe and Australasia constrains sales as more recalls and warnings emerge for questionable products. New packaged options fuel sales in Asia Pacific, Latin America and the Middle East.Asia Pacific leads retail value sales in the worldTraditional Chinese medicine (TCM) and Ayurveda (India) gain momentum in Eastern Europe and Latin America. Health practitioners in those regions are training in TCM and Ayurveda to expand traditional healing in their countries.The category remains highly fragmentedOnly a handful of international companies have an important presence. Competition is defined by the presence of many small regional and domestic producers selling artisanal variants of herbal/traditional products that cater to specific local demand.Convincing consumers is getting easierAwareness of self-care initiatives on prevention and early treatment benefits sales of herbal/traditional products. The purchasing behaviour of some consumers drifts towards “gentler” products as opposed to “toxic” conventional drugs.Increased regulation will clean up questionable productsEnforcement of good sourcing and manufacturing practices to meet quality and safety standards is anticipated to increase. Governments and regulatory agencies are crafting enhanced regulation to protect consumers.Rising interest in alternative or integrative medicine to boost sales Healthcare budget constraints and rising insurance premiums make patients seek alternative treatments to cure their ailments, especially chronic diseases. Complementary Alternative Medicine (CAM) promotes herbal/traditional products.Science to secure success in future salesHerbal/traditional products backed by scientific research proving efficacy is the next key challenge. International initiatives to recognise and formalise traditional medicine will create sales opportunities for products with proven scientific evidence.Key findingsIntroduction

اسلاید ۷: IntroductionA Review of Herbal/Traditional MedicineExpansion of Herbal/Traditional Products in the WorldRegional AnalysisCompetitive InsightCase StudiesConvincing Consumers About Herbal/Traditional ProductsChallenges AheadSummary: SWOT Analysis

اسلاید ۸: As defined by the World Health Organization: “Traditional medicine is the sum total of knowledge, skills and practices based on the theories, beliefs and experiences indigenous to different cultures that are used to maintain health, as well as to prevent, diagnose, improve or treat physical and mental illnesses.Traditional medicine that has been adopted by other populations (outside its indigenous culture) is often termed alternative or complementary medicine.Herbal medicines include herbs, herbal materials, herbal preparations, and finished herbal products that contain parts of plants or other plant materials as active ingredients”.Definitional issues are a major challenge to be addressed by the industry since herbal/traditional products may be classified as standard or functional foods and beverages, dietary supplements or herbal medicines.Understanding herbal/traditional medicineA Review of Herbal/Traditional MedicineReasons Behind the Popularity of Herbal/Traditional MedicineKey Point: At the Congress on Traditional Medicine held in 2008, the World Health Organization (WHO) produced the “Beijing Declaration”. It invites member states: to formulate regulatory policies that ensure the safety and effectiveness in the use of traditional medicines; to create systems for licensing practitioners, and; to promote communication between Western health practitioners and traditional healers.WHO estimates that 80% of the population in Asia Pacificand Africa uses traditional medicine on a regular basis, while two thirds of people in developed regions havepurchased a herbal/traditional product at some point.

اسلاید ۹: Overlooked, and almost lost in some parts of the world, traditional medicine is making a strong comeback across the globe. The health benefits and long-established use of traditional medicine make herbal/traditional products an attractive option in times when many consumers mistrust the “toxic” effects of conventional OTC drugs, or cannot afford their high prices.In drug discovery the artificial synthesis of molecules derived from herbal/traditional ingredients has translated into millions, if not billions of US dollars in revenues for many pharmaceutical companies. Smaller manufacturers of herbal/traditional products, many of them with limited financial resources, have exploited the use of “natural” ingredients opposed to “synthetic” options to reinvigorate this category. In many markets, the lack of official recognition or missing regulatory procedures allow herbal/traditional products to face less scrutiny and regulation when compared to conventional medicines.The evolution of herbal/traditional medicineA Review of Herbal/Traditional MedicineExamples of Traditional Medicine in the World

اسلاید ۱۰: Taking herbal/traditional products to marketA Review of Herbal/Traditional Medicine

اسلاید ۱۱: Improper identification of herbs and ingredients are in part to blame for health risks. Improved clinical studies and use of ethnobotany and pharmacognosy research can support improved databases to help suppliers easily identify the raw inputs used in herbal/traditional remedies. Products with long-established, proven therapeutic effects fare better in consumers’ recognition than those with fashionable, nutraceutical, unproven health claims.Biotechnology is the current push to advance the knowledge of traditional medicine, but intellectual rights can create conflict. Companies are eager to patent the health benefits of traditional knowledge from developing countries, but protection initiatives may not let this happen.In many countries a lack of official recognition persists as herbal/traditional products are deemed non-scientifically proven. Consequently, sales are not regulated by health authorities.A significant disparity exists in the level of importance of herbal/traditional products across countries. About 40% of countries have established a legal framework for these products, but the remaining 60% do not have any type of formal regulation, according to a 2005 World Health Organization (WHO) report. The establishment of registration guidelines with minimum regulatory requirements can help protect intellectual property rights and patents.The goal of governments is to ensure the quality, safety and efficacy of herbal/traditional products. The International Regulatory Cooperation for Herbal Medicines (IRCH), a network of regulatory agencies responsible for the regulation of herbal/traditional products, was established in 2006 for this purpose. Scientific research, clinical studies, population health trends, standardisation, dosing parameters and labelling are among the most important issues addressed by this organisation.Herbal/traditional products face a critical problem deriving from false health claims based on non-scientific evidence, clinical evaluation and unproven efficacy. More complications arise as people may be unaware of adverse side effects or risky interactions with other drugs. The legality of herbal/traditional productsA Review of Herbal/Traditional MedicineExample of An Herbal Medicine Discovery and Legacy

اسلاید ۱۲: In the reconciliatory process, conventional medicine has attempted to isolate the medicinal compound of a herb, yet many research studies have failed to replicate the full benefits provided by the herb as a whole. It is believed that an estimated 30% of modern conventional medicines derive directly or indirectly from medicinal plants and herbs.A mistrust between conventional and traditional healing approaches remains a major challenge. It is difficult to communicate and reconcile their main principles. Joint efforts based on referral programmes to create partnerships can prove effective in the reconciliatory process between herbal/traditional and standard medicine. Integrative medicine or Complementary Alternative Medicine (CAM) is a relatively new term given to the adoption, training and implementation of a combined approach of conventional and herbal/traditional medicine.The parallel of two approaches with the same goal: HealthA Review of Herbal/Traditional Medicine

اسلاید ۱۳: The resurgence of herbal/traditional products in consumer health brings higher demand for such products, yet further research to confirm health benefits is needed. In the post-recessionary environment, many research centres have seen their budgets cut as grants and funding move into other areas. For example, government healthcare organisations are more willing to pay for prescription drugs to treat cancer, cardiovascular and AIDS/HIV than to spend more funds in the research of herbal/traditional remedies.The teaching curriculum of traditional medicine is limited in most medical schools. Courses are often only offered as optional to students interested in that study area.A weak or non-existent legal framework is exploited to patent herbs and ingredients native to a region for the profit of a few international companies. Higher demand for herbal products burdens agricultural and animal resources. Sustainable cultivation, harvesting, protection of endangered species, transport and storage are at early stages.Rapidly growing demand for ingredients also contributes to poor good manufacturing practices (GMPs) jeopardising health. Products may sometimes contain the wrong herb due to misclassification, or be tainted with toxic metals or prescription drugs.Current challenges facing herbal/traditional productsA Review of Herbal/Traditional Medicine

اسلاید ۱۴: The medicinal properties of popular herbs and plantsA Review of Herbal/Traditional Medicine

اسلاید ۱۵: Although alcohol is present in some consumer health products as an ingredient, little formal recognition exists for its sole use as a healing option. The potential abuse often associated with alcohol consumption or proscriptive religious beliefs inhibit further scientific research into its therapeutic benefits.For centuries, alcoholic drinks such as wine, vodka, whisky, cognac and beer have been attributed medicinal benefits. Folk medicine has led people to believe that small amounts of these drinks can heal some minor ailments. Alcohol changes the chemistry in the body leading to the perception of health improvement. Alcohol is still widely used as a rub for massage therapy.The consumption of alcoholic drinks as traditional medicine is highest in Eastern Europe.Alcohol, the best-kept secret remedy in traditional medicineA Review of Herbal/Traditional Medicine

اسلاید ۱۶: Cannabis has been used as a traditional medicine for the treatment of pain in India, China, the Middle East and Latin America. It is believed that cannabis or medical marijuana is a plant with good healing properties for the management of chronic pain and inflammation. The International Association of Cannabinoid Medicines (ACM) has been actively promoting the recognition and use of medical marijuana around the world (see inset to the right for regulatory issues.) For now, non-smoking cannabis is represented by synthetic versions of cannabis sold as prescription (Rx) drugs Marinol and Sativex, available in different countries around the world. These drugs are mostly used to treat pain from cancer. GW Pharmaceuticals, Otsuka Holdings Co Ltd, Bayer AG and Almirall Prodesfarma SA are all active in the distribution of this type of drug.Pharmaceutical companies are not willing to give up their formal research of cannabis to growers and retailers for the traditional medicine market.Cannabis, a controversial traditional remedyA Review of Herbal/Traditional Medicine

اسلاید ۱۷: IntroductionA Review of Herbal/Traditional MedicineExpansion of Herbal/Traditional Products in the WorldRegional AnalysisCompetitive InsightCase StudiesConvincing Consumers About Herbal/Traditional ProductsChallenges AheadSummary: SWOT Analysis

اسلاید ۱۸: Herbal/traditional dietary supplements is the largest sub-category represented by hundreds, if not thousands, of supplements with strong local roots. The most representative supplements at the global level include combinations (25%), ginseng (15%), ginkgo biloba (5%), and garlic (5%).Warnings on child-specific OTC drugs in analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies have prompted many parents to shift their purchases to “safer” alternatives in herbal/traditional products, which have grown at the fastest rates over 2005-2010. Herbal/traditional medicated skin care recorded a robust global CAGR of 11% in retail value terms derived largely from important sales of antifungals in Asia Pacific, especially China. Cardiovascular benefits of omega-3, -6 and -9 fatty acids are now supported by scientific evidence. Consequently, rising demand comes from widening recognition among both traditional and conventional medicine practitioners.Herbal/traditional dietary supplements dominate salesExpansion of Herbal/Traditional Products in the World

اسلاید ۱۹: The immune boosting properties of ginseng continue to attract consumption. China is the largest market with retail value sales of US$504 million in 2010, yet South Korea and Vietnam each showed the fastest growth in value at 33% in 2010. Outside the Asia Pacific region, Venezuela displayed impressive growth of 16%, mostly due to inflationary pressures. People concerned with cardiovascular health are increasing their consumption of garlic, which reported global retail value sales of US$648 million in 2010. Japan comprised 22% of those sales, but the fastest growth was observed in Venezuela at 20% and China at 14% in 2010.Ginseng is the star in herbal dietary supplementsExpansion of Herbal/Traditional Products in the World

اسلاید ۲۰: St John’s Wort has been undermined by its negative interactions when combined with prescription drugs such as cyclosporine and selective serotonin reuptake inhibitors (SSRIs).The efficacy of evening primrose oil and echinacea has not yet been established causing sales to be rather flat over 2008-2010. In spite of this, echinacea still maintains a robust position as a preventative remedy against cold and flu sbination dietary supplements have evolved based on new ingredients or formulations, mostly from strong local roots.Interactions and weak scientific evidence hinder growthExpansion of Herbal/Traditional Products in the World

اسلاید ۲۱: Herbal/traditional growth – selected countries 20xpansion of Herbal/Traditional Products in the World % y-o-y growth >10% 6% to 10% 2% to 5% 0% to 1% < 0%Key Point: Contrasts in growthGrowth in developed economies remains weak or flat as regulation increases.In contrast, in populous countries in developing regions growth derives from increasing recognition and presence of packaged options.

اسلاید ۲۲: Asia Pacific is the dominant player in retail value sales of herbal/traditional sales in the world. H/T dietary supplements comprised 49% of total global retail sales valued at US$14.2 billion in 2010.The Middle East and Africa posted the fastest growth in retail value sales at 9% in 2010, via strong sales of H/T child-specific products that grew 15%. These products include cough and cold remedies made with honey and other natural ingredients, considered safe for children. The largest category in this region is H/T cough, cold and allergy (hay fever) remedies valued at US$110 million in 2010.Eastern Europe observed the most impressive CAGR at 13% over 2005-2010. H/T cough, cold and allergy (hay fever) remedies comprised the largest portion of retail sales at US$534 million, or 36% of total H/T sales in that region in 2010. Interestingly, H/T smoking cessation aids grew the fastest at 38% in the same year.Just four countries, the US, Japan, China and Germany, represented an impressive 53% of retail value sales in 2010. H/T dietary supplements represented 68% of retail value in the US, but H/T medicinal teas grew at the fastest rate of 5% as people moved away from conventional OTC drugs. In Japan, H/T dietary supplements also represented the largest category with a value share of 56%, while H/T cough, cold, and allergy (hay fever) remedies grew at the fastest rate at 2%. Asia Pacific leads sales of herbal/traditional productsExpansion of Herbal/Traditional Products in the World

اسلاید ۲۳: IntroductionA Review of Herbal/Traditional MedicineExpansion of Herbal/Traditional Products in the WorldRegional AnalysisCompetitive InsightCase StudiesConvincing Consumers About Herbal/Traditional ProductsChallenges AheadSummary: SWOT Analysis

اسلاید ۲۴: In 20Council of Scientific and Industrial Research (CSIR) and the Ministry of Health and Family Welfare in India established the Traditional Knowledge Digital Library, a database of more than 230,000 formulations of Ayurveda, Unani, Siddha and Yoga. The intention is to publicly disseminate information about Indian traditional medicine and prevent granting patents to drugs related to traditional medicine already in use. The European Patent Office (EPO) has agreed with the initiative of the Indian government for future trade agreements. In contrast, China is filing patents for herbal/traditional medicine that are expected to benefit only a handful of companies that can pay for patent protection.The government in Malay