پاورپوینت کامل Enhancing Management Decision Making for the Digital Firm 57 اسلاید در PowerPoint

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پاورپوینت کامل Enhancing Management Decision Making for the Digital Firm 57 اسلاید در PowerPoint

اسلاید ۴: Management ChallengesBuilding information systems that can actually fulfill executive information requirements Create meaningful reporting and management decision-making processes

اسلاید ۵: Decision-Support Systems (DSS)Computer system at the management level of an organizationCombines data, analytical tools, and models Supports semistructured and unstructured decision making

اسلاید ۶: Decision-Support Systems (DSS)MIS Provides reports based on routine flow of dataAssists in general control of the organizationMIS and DSS

اسلاید ۷: Decision-Support Systems (DSS)DSS Emphasizes change, flexibility, rapid response, models, assumptions, ad-hoc queries, and display graphicsMIS and DSS

اسلاید ۸: Decision-Support Systems (DSS)Model-Driven DSSPrimarily stand-alone Uses model to perform “what-if” and other kinds of analysisTypes of Decision-Support Systems

اسلاید ۹: Decision-Support Systems (DSS)Data-driven DSS: Supports decision making by allowing users to extract and analyze useful information previously buried in large databasesDatamining: Finds hidden patterns and relationships in large databases to infer rules from them and predict future behaviorTypes of Decision-Support Systems

اسلاید ۱۰: Decision-Support Systems (DSS)Data Drive Customer Care at IntrawestHow does this customer care DSS help Intrawest make decisionsHow has it provided value for the firmWindow on Organizations

اسلاید ۱۱: Decision-Support Systems (DSS)Cargo revenue optimization of Continental AirlinesFigure 12-1

اسلاید ۱۲: Decision-Support Systems (DSS)Associations: Occurrences linked to a single eventSequences: Events linked over timeTypes of Decision-Support Systems

اسلاید ۱۳: Decision-Support Systems (DSS)Classification: Recognizing patterns that describe the group to which an item belongsClustering: Similar to classification when no groups have yet been defined. Discovers different groupings within dataTypes of Decision-Support Systems

اسلاید ۱۴: Decision-Support Systems (DSS)Overview of a decision-support system (DSS)Figure 12-2

اسلاید ۱۵: Decision-Support Systems (DSS)DSS Database: Collection of current or historical data from a number of applications or groups. Can be a small PC database or a massive data warehouseComponents of DSS

اسلاید ۱۶: Decision-Support Systems (DSS)DSS Software System: Collection of software tools used for data analysis, such as OLAP tools, datamining tools, or a collections of mathematical and analytical modelsComponents of DSS

اسلاید ۱۷: Decision-Support Systems (DSS)Model: Abstract representation illustrating components or relationships of a phenomenonSensitivity Analysis: Models that ask “what-if” questions repeatedly to determine the impact of changes in one or more factors on the outcomesComponents of DSS

اسلاید ۱۸: Decision-Support Systems (DSS)Sensitivity analysisFigure 12-3

اسلاید ۱۹: Decision-Support Systems (DSS)Examples of Decision-Support SystemsGeneral Accident Insurance: Customer buying patterns and fraud detectionBank of America: Customer profilesFrito-Lay, Inc.: Price, advertising, and promotion selectionDSS Applications and the Digital Firm

اسلاید ۲۰: Decision-Support Systems (DSS)Examples of Decision-Support SystemsSouthern Railway: Train dispatching and routingTexas Oil and Gas Corporation: Evaluation of potential drilling sitesThe Gap: Inventory stocking and merchandisingDSS Applications and the Digital Firm

اسلاید ۲۱: Decision-Support Systems (DSS)Examples of Decision-Support SystemsUnited Airlines: Flight scheduling, passenger demand forecastingU.S. Department of Defense: Defense contract analysisDSS Ap