پاورپوینت کامل MARKET PRICING 16 اسلاید در PowerPoint

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پاورپوینت کامل MARKET PRICING 16 اسلاید در PowerPoint

اسلاید ۴: Considerations in Pricing AnalysisIs your business recouping your costs (time, money, materials, etc.) to provide itIs it affordable to customersWhat about volume or other forms of discountsWhat should be the new prices, if anyHow do you know

اسلاید ۵: Pricing ModelsCost PlusA predetermined margin (an amount beyond the minimum necessary) was added to product cost to form the price.

اسلاید ۶: AdvantagesEasy to calculateMinimal information requirementsEasy to administerTends to stabilize markets – insulated from demand variations and competitive factorsInsures seller against unpredictable, or unexpected later costsEthical advantages (just price)DisadvantagesProvides no incentive for efficiencyTends to ignore the role of consumersTends to ignore the role of competitorsUse of historical accounting costs rather than replacement valueUse of “normal” or “standard” output level to allocate fixed costsInclusion of sunk costs rather than just using incremental costsIgnores opportunity costsContractors may not focus on performance because the cost is always covered by the client

اسلاید ۷: Market PricingInvolves establishing the value of the market and its trends, the unit prices being paid within the market, finding a credible position within that range which is consistent with your offering and your strategy, and deducing the margins and volumes which should be available from different channels into the market.

اسلاید ۸: Options of Market PricingBackward Pricing (Demand-Backward Pricing)Method in which costs are deducted from what consumers are willing to pay, to see if an adequate profit margin is possible.Psychological PricingSetting prices according to the psychographics (analysis of consumer lifestyles to create a detailed customer profile) of the aimed-at market segment.Price Lining or Product Line PricingMethod that primarily uses price to create the separation between the different models.

اسلاید ۹: Discounted PricingWhere you start by looking at market pricing to establish a recommended retail price (RRP).

اسلاید ۱۰: Fictional ExampleAssume you are the manufacturer and you are going to want to supply this globally via retail outlets and retailing catalogues, duty free outlets and via distributors selling other items. Each step the product makes must make a margin to cover that steps distribut