پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPoint

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 پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPoint دارای ۵۰ اسلاید می باشد و دارای تنظیمات کامل در PowerPoint می باشد و آماده ارائه یا چاپ است

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پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPoint

اسلاید ۴: پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPointningMarket NeedsWantsStrengths of organizationWeakness of organizationExisting competitorsExpected competitorsDesign for creating value

اسلاید ۵: پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPointning ProcessDefinition:The application of marketing resources to achieve marketing objectives.

اسلاید ۶: پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPointning Process Performing a situation analysisFormulating basic assumptionsSetting objectives for what is being sold and to whomDeciding how the objectives are to be achievedScheduling and costing out the actions necessary for implementation

اسلاید ۷: Develop a Market PlanManagement provides little guidance as to how the process should be managed.To Compromise between what is desirable and what is practicableManagement must be customized to their particular organizationSizeComplexityCharacter and diversity of company operations

اسلاید ۸: Essential of پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPointningWe need marketing planning when hostiles increased and environment is complex.

اسلاید ۹: Our ChallengeWe should manage:RevenueProfitReturn on investmentCostOptimization

اسلاید ۱۰: Application of پاورپوینت کامل Marketing Plan 50 اسلاید در PowerPointTo help identify sources of competitive advantageTo force an organized approachTo develop specificityTo ensure consistent relationshipsTo inform everyone in the organization about prioritiesTo obtain resources needed to implement plansTo engage organizational support at all levels, form the bottom to the top of the organizationTo set objectives and strategiesTo gain commitment towards goals

اسلاید ۱۱: The Elements of StrategyStepping back form the day to dayIdeas and thoughtActivity/ActionSetting Objectives and goalsImportant decisions and choicesSignificant commitment of resourcesNot easily reversibleInvolves choice/tradeoffsDifferentiationInsightVisionDefines the business we are inDefines the business we are becomingValueTradeoffsObjectives and goalsStrategy Vs. Tactics

اسلاید ۱۲: Strategic PlanDefinition:A clear and simple summary of Key market trends,Key target segments, The value required by each segment,How the company intends to create value,With a clear prioritization of marketing objectives and strategies, together with financial consequences.

اسلاید ۱۳: Biggest Danger for OrganizationsMost Managers prefer to sell the products they find easiest to sell to customers who offer the least line of resistance.

اسلاید ۱۴: StrategyStrategy describes:The direction a business will pursue and guides the allocation of resources and effortThe business we are in and becoming.And provides:The logic that integrates the Perspectives of functional departments and operating units and points them all in the same direction.

اسلاید ۱۵: Strategy StatementThe strategy statement for a business unit is composed of the following three elements:A business definition that specifies the area in which the business will compete.A strategic thrust that describes where competitive advantage is to be gained.Supportive functional strategies.

اسلاید ۱۶: Marketing StrategyDefinition:It is a statement of how a brand or product line will achieve its objectivesIt Provides decisions and direction regarding variables such as:Segmentation of the market,Identification of the target market,Positioning,Marketing Mix elements and expenditures.

اسلاید ۱۷: Tactically Oriented CompanyBoardSenior ManagementMiddle ManagementOperationsTactical OrientationStrategic Orientation

اسلاید ۱۸: Strategic Oriented CompanyBoardSenior ManagementMiddle ManagementOperationsTactical OrientationStrategic Orientation

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