پاورپوینت کامل Film marketing and promotion 57 اسلاید در PowerPoint

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پاورپوینت کامل Film marketing and promotion 57 اسلاید در PowerPoint

اسلاید ۴: ۴My movie backgroundA regular movie goer !At the origin of a professional approach of my moviegoer passion : the research on Lux marketing case study « the soap of the stars »since 1923 in the world200 movies, 33 over a million admissions, a few opening records T2, ID410 studio chiefs

اسلاید ۵: ۵Inside a majorThe one billion dollars gameProduction / Domestic 45% /Foreign 55%A matrixcial organisation : how many bosses can you haveReportingLocal Vs Global strategyThe French subsidiaries i worked and operated

اسلاید ۶: ۶Being distributed by a major : an advantagePowerful resources and marketing expertiseAccess to combined market informationHarmonised distributionBulk of material ready in timeTested campaigns : Latin version, Scandinavian, the French touch… Test market Efforts > ROIWatch for the money!

اسلاید ۷: ۷The 3 rules of marketingAbout getting an audience to buy your product with IMPATIENCEIs it still art or is it commerce Can marketing sell a bad product How important was marketing of TitanicRule 1 : positioning and targetingRule 2 : communicate that positioningRule 3 : the most important….………….

اسلاید ۸: ۸PositioningThe positioning is written by the movie itself….But the desirable positioning builds on the values you identify as the movie strongest selling argumentsSomething unique to your movieSomething that qualifies it into a genreThe result of a unique combination of talents

اسلاید ۹: ۹Positioning examplesMr Jones launch in France with a new positioningUS domestic positioning : the dramatic love story between a maniaco-depressive patient and its psychiatrist starring Richard Gere and Lena Olin Domestic flopthe french approach : Mr Jones is a feel good movie with R Gere as the irresistible seducer of all women capable of the wildest creative acts N° ۱ Box Office

اسلاید ۱۰: ۱۰Positioning10 movies open the same day: why should they come and see yoursHow come the admissions figures of your first show are exactly in line with the final careerHow do kids know ahead that they will like the movieWhat makes buzz grow (internet, word of mouth)

اسلاید ۱۱: ۱۱Proper audience targeting gets you to successTargeting the right audience ($)Males, females or… bothhow old are they, what do they like, read, buy, play with, listen to, where do they goWhat movies will they like, did they likeWhich other actors, directors do they like

اسلاید ۱۲: ۱۲Shrewd targetingThe right distributor (how many films a year …)The right date (competition, genre, holidays)The right exhibitor circuit (specialised, enough capacity…)The right housesThe right media to hit the targetThe right commercial associates

اسلاید ۱۳: ۱۳What is the right date A good date is a date where you ARE readyA large chunk of a small market or a smaller market share of a big market Summer attendanceProfile of viewers in holidaysDating traditions : Woody Allen in februaryMario Kasar lucky date october 16 (Rambo, T2…) does it really exist

اسلاید ۱۴: ۱۴Dating How much time do you want to have after the movie wrapped, opened in a territory (to capitalise on success or evacuate flop)Festival diktats: open after the film is shown…Choosing the lead country to openDo we need the media publicity support, can we do without them (in holidays, in heavy competition…)Last Action Hero vs Cliffhanger

اسلاید ۱۵: ۱۵Positioning +Targeting +Dating…After you finished your homeworkPositioningTargetingDatingDon’t change anything and begin the real promotion work

اسلاید ۱۶: ۱۶ Evaluating the potential The film rental estimate (15F per admission) Admissions estimateFilms comparison: B.O. career, openings of similar moviesForeign openingsA team processDetermine the launch budget

اسلاید ۱۷: ۱۷TestingTests to help make the right decisions potentialstrategytools : posters, trailers, titleScreening tests with Holy NRG one company does it all around the world : 15 000 $

اسلاید ۱۸: ۱۸Finding the best Film TitleLocal language Vs. AmericanWhat is a good title : short/longWhat is a bad title : out of sightHow do you find the title the scriptjournalists reference to a code or genre : striking distanceWho can help

اسلاید ۱۹: ۱۹ The poster Obl