پاورپوینت کامل IT Strategy & Planning 34 اسلاید در PowerPoint

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پاورپوینت کامل IT Strategy & Planning 34 اسلاید در PowerPoint

اسلاید ۴: Chapter 134Information Technology – Supports Strategic ManagementInnovative applications: Create innovative applications that provide direct strategic advantage to organipetitive weapons: Information systems themselves are recognized as a competitive weaponChanges in processes: IT supports changes in business processes that translate to strategic advantageLinks with business partners: IT links a company with its business partners effectively and efficiently.

اسلاید ۵: Chapter 135Information Technology – Supports Strategic Management (Continued)Cost reductions: IT enables companies to reduce costs.Relationships with suppliers and customers: IT can be used to lock in suppliers and customers or to build in switching costs.New products: A firm can leverage its investment in IT to create new products that are in demand in the markpetitive intelligence: IT provides competitive (business) intelligence by collecting and analyzing information about products, markets, competitors, and environmental changes .

اسلاید ۶: Chapter 136Porter’s Competitive Forces Model

اسلاید ۷: Chapter 137We Develop a Competitor AnalysisFirst Competitive ForceWhat Drives themWhat are they Doing and What Can they doWhat are their strengths & weaknessesIs Competition Intense

اسلاید ۸: Chapter 138Second Competitive ForceWe Analyze the Entry BarriersIf nothing slows entry of competitors, competition will become intense.Incumbent ReactionWhat Actions are required to build market shareProduction Process

اسلاید ۹: Chapter 139We Analyze the Substitute ProductsThird Competitive ForceProducts or services from another industry enter the market.Customers becoming acclimated to using substitutes.Is the substitute market growing

اسلاید ۱۰: Chapter 1310We Analyze the Supply ChainFourth & Fifth Competitive ForcesWho controls the transactionEach element adds value – question: who captures itThe SuppliersThe Buyers

اسلاید ۱۱: Chapter 1311Generic Strategies Developing a Sustained Competitive AdvantageCost leadership strategy: Produce products and/or services at the lowest cost in the industry.Differentiation strategy: Offer different products, services, or product features. Niche strategy: Select a narrow-scope segment (niche market) and be the best in quality, speed, or cost in that market.Analyzing the forces that influence a company’s competitive position will assist management in crafting a strategy aimed at establishing a sustained competitive advantage. To establish such a position, a company needs to develop a strategy of performing activities differently than a competitor.

اسلاید ۱۲: Chapter 1312Generic Strategies Developing a Sustained Competitive Advantage (Continued)Growth strategy: Increase market share, acquire more customers, or sell more products. Alliance strategy: Work with business partners in partnerships, alliances, joint ventures, or virtual companies.Innovation strategy: Introduce new products and services, put new features in existing products and services, or develop new ways to produce them.Operational effectiveness strategy: Improve the manner in which internal business processes are executed so that a firm performs similar activities better than rivals.

اسلاید ۱۳: Chapter 1313Generic Strategies Developing a Sustained Competitive Advantage (Continued)Customer-orientation strategy: Concentrate on making customers happyTime strategy: Treat time as a resource, then manage it and use it to the firm’s advantage.Entry-barriers strategy: Create barriers to entry. Lock in customers or suppliers strategy: Encourage customers or suppliers to stay with you rather than going to competitors.Increase switching costs strategy: Discourage customers or suppliers from going to competitors for economic reasons.

اسلاید ۱۴: Chapter 1314The Value