پاورپوینت کامل Strategic Uses of Information Systems 45 اسلاید در PowerPoint

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پاورپوینت کامل Strategic Uses of Information Systems 45 اسلاید در PowerPoint

اسلاید ۴: Management Information Systems, 4th Edition4Strategy and Strategic MovesStrategyA plan designed to help an organization outperform its competitorsStrategic Information SystemsInformation systems that help seize opportunitiesCan be developed from scratch, or they can evolve from existing ISs

اسلاید ۵: Management Information Systems, 4th Edition5Strategy and Strategic Moves (Cont.)Strategic advantage: Using a strategy to maximize strengthCompetitive advantage: The result of the use of a strategic advantage

اسلاید ۶: Management Information Systems, 4th Edition6Achieving a Competitive AdvantageIncrease profits through increased market shareInnovation results in advantageStrategies that no one has tried beforeExample: Dell using the Web to take customer orders

اسلاید ۷: Management Information Systems, 4th Edition7Achieving a Competitive Advantage (Cont.)

اسلاید ۸: Management Information Systems, 4th Edition8Achieving a Competitive Advantage (Cont.)

اسلاید ۹: Management Information Systems, 4th Edition9Lower costs results in lower priceBigger Market ShareImplement automation to become more productiveThe Web has made this possible for many Initiative #1: Reduce Costs

اسلاید ۱۰: Management Information Systems, 4th Edition10PatentingHigh expense of entering industryState Street, Inc. (Pension fund management business)Initiative #2: Raise Barriers to Market Entrants

اسلاید ۱۱: Management Information Systems, 4th Edition11Explicit Switching CostsFixed and nonrecurringImplicit Switching CostsIndirect costs in time and money of adjusting to a new productInitiative #3: Establish High Switching Costs

اسلاید ۱۲: Management Information Systems, 4th Edition12Lasts only until competition offers an identical or similar product or service for a comparable or lower priceFirst Mover: Creates assetsBrand NameBetter TechnologyDelivery MethodsCritical Mass: body of clients that attracts other clientsInitiative #4: Create New Products or Services

اسلاید ۱۳: Management Information Systems, 4th Edition13Product differentiationBrand recognitionExamples of brand name successLevi’s jeansChanel perfumesGap clothesInitiative #5: Differentiate Products or Services

اسلاید ۱۴: Management Information Systems, 4th Edition14ExamplesAuto manufacturers enticing customers with a longer warrantyReal estate agents providing useful financing information to potential buyersCharles Schwab moving stock trading services on-line before Merrill LynchInitiative #6: Enhance Products or Services

اسلاید ۱۵: Management Information Systems, 4th Edition15Combined service may attract customersLower costConvenienceExamplesTravel industry HP and FedExInitiative #7: Establish Alliances

اسلاید ۱۶: Management Information Systems, 4th Edition16Establishing Alliances (Cont.)

اسلاید ۱۷: Management Information Systems, 4th Edition17Bargaining PowerPurchase volumeStrengthen perception as a leaderCreate a standardInitiative #8: Lock in Suppliers or Buyers

اسلاید ۱۸: Management Information Systems, 4th Edition18Strategic Information Systems (SIS) An IS that helps achieve long-term competitive advantageSIS em