پاورپوینت کامل General bank management marketing for bankers 70 اسلاید در PowerPoint

توجه : این فایل به صورت فایل power point (پاور پوینت) ارائه میگردد

 پاورپوینت کامل General bank management marketing for bankers 70 اسلاید در PowerPoint دارای ۷۰ اسلاید می باشد و دارای تنظیمات کامل در PowerPoint می باشد و آماده ارائه یا چاپ است

شما با استفاده ازاین پاورپوینت میتوانید یک ارائه بسیارعالی و با شکوهی داشته باشید و همه حاضرین با اشتیاق به مطالب شما گوش خواهند داد.

لطفا نگران مطالب داخل پاورپوینت نباشید، مطالب داخل اسلاید ها بسیار ساده و قابل درک برای شما می باشد، ما عالی بودن این فایل رو تضمین می کنیم.

توجه : در صورت  مشاهده  بهم ریختگی احتمالی در متون زیر ،دلیل ان کپی کردن این مطالب از داخل فایل می باشد و در فایل اصلی پاورپوینت کامل General bank management marketing for bankers 70 اسلاید در PowerPoint،به هیچ وجه بهم ریختگی وجود ندارد

بخشی از مطالب داخلی اسلاید ها

پاورپوینت کامل General bank management marketing for bankers 70 اسلاید در PowerPoint

اسلاید ۴: ۴Marketing = Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

اسلاید ۵: ۵Simple Marketing SystemIndustry(a collection of sellers)Market(a collection of Buyers)Goods/servicesMoneyCommunicationInformation

اسلاید ۶: ۶Marketing = Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over.Marketing is all about creating a pull, sales is all about push.Marketing is all about managing the four P’s – productprice placepromotion

اسلاید ۷: ۷The 4 Ps & 4CsMarketingMixProductPricePromotionPlaceCustomerSolutionCustomerCostCommunicationConvenience

اسلاید ۸: ۸Difference Between – Sales & Marketing Sales trying to get the customer to want what the company producesMarketing trying to get the company produce what the customer wants

اسلاید ۹: ۹Scope – What do we marketGoods Services Events ExperiencesPersonalitiesPlaceOrganizationsPropertiesInformationIdeas and concepts

اسلاید ۱۰: ۱۰Core Concepts of MarketingBased on :Needs, Wants, Desires / demandProducts, Utility, Value & SatisfactionExchange, Transactions & RelationshipsMarkets, Marketing & Marketers.

اسلاید ۱۱: ۱۱Needs, wantsdemandsMarketsMarketing &MarketersUtility, Value &SatisfactionXchange, TransactionRelationshipsProductsCore Concepts of Marketing

اسلاید ۱۲: ۱۲Core Concepts of MarketingNeed – food ( is a must )Want – Pizza, Burger, French frys ( translation of a need as per our experience )Demand – Burger ( translation of a want as per our willingness and ability to buy )Desire – Have a Burger in a five star hotel

اسلاید ۱۳: ۱۳In order to understand Marketing let us begin with the Marketing TriangleCustomersCompetitionCompany

اسلاید ۱۴: ۱۴Who is a Customer Anyone who is in the market looking at a product / service for attention, acquisition, use or consumption that satisfies a want or a needCUSTOMER IS . . . . .

اسلاید ۱۵: ۱۵Customer –CUSTOMER has needs, wants, demands and desiresUnderstanding these needs is starting point of the entire marketing These needs, wants …… arise within a framework or an ecosystemUnderstanding both the needs and the ecosystem is the starting point of a long term relationship

اسلاید ۱۶: ۱۶How Do Consumers Choose Among Products & ServicesValue – the value or benefits the customers gain from using the product versus the cost of obtaining the product.Satisfaction – Based on a comparison of performance and expectations.Performance > Expectations => SatisfactionPerformance < Expectations => Dissatisfaction

اسلاید ۱۷: ۱۷Customers – Problem Solution As a priority , we must bring to our customers “WHAT THEY NEED”We must be in a position to UNDERSTAND their problems Or in a new situation to give them a chance to AVOID the problems

اسلاید ۱۸: ۱۸Customer looks for ValueValue = Benefit / CostBenefit = Functional Benefit + Emotional BenefitCost = Monetary Cost + Time Cost + Energy Cost + Psychic Cost

اسلاید ۱۹: ۱۹Analysis Of CompetitionWho are your competitorsWhat are their strengths and weaknessesWhat have been their strategiesHow are they likely to respond to your Marketing plan

اسلاید ۲۰: ۲۰Strategic MarketingStrategic marketing management is concerned with how we will create value for the customerAsks two main questionsWhat is the organization’s main activity at a particular time – Customer ValueWhat are its primary goals and how will these be achieved – how will this value be delivered

اسلاید ۲۱: ۲۱Strategic PlanningStrategic Planning is the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities.Also called Strategic Management ProcessAll organizations have thisCan be Formal or Informal

اسلاید ۲۲: ۲۲ The Strategic-Planning, Implementation, and Control Process

اسلاید ۲۳: ۲۳Business Strategic-Planning ProcessExternal environment (Opportunity & Threat analysis)Internal Environment (Strength/ Weakness analysis)Goal FormulationBusiness Mission

اسلاید ۲۴: ۲۴Strategy FormulationEnvironmental AnalysisInternal AnalysisCompetitorCustomerSupplierRegulatorySo